@AnthonyMasure (Dean of Research, HEAD – Genève, HES-SO)
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Symposium “Jeansdinge on the Move”
Team: Katharina Hohmann, Aude Fellay, Lucien Monot, Lorelei Regamey,
Katharina Tietze, Chaïm Vischel, Camille Farrah Buhler
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HEAD – Genève, 18 March 2022
To better understand the informational viral dynamics (hashtags, memes, videos, etc.) that characterize the contemporary era, this intervention proposes connecting the denim material’s proliferation with digital technologies. If they appear unrelated at first sight, they have in common that they proliferate in our existence like viruses, that is to say, like hosts that exist only in multitudes and in relation to other entities. How can we sustainably envisage this protean contagion?
The economics of attention is mainly based on cognitive science,
and more precisely on behavioural models
“When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple logic problem. Remove all subjectivity and just look at the data. […] And that data eventually becomes a crutch for every decision, paralyzing the company and preventing it from making any daring design decisions. Yes, it’s true that a team at Google couldn’t decide between two blues, so they’re testing 41 shades between each blue to see which one performs better. […] I’ve grown tired of debating such minuscule design decisions. There are more exciting design problems in this world to tackle.”
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March 2022